It’s all about having fun!
Safe Routes to School programs start with encouragement programs that are meant to get people to try walking or biking to school. Starting with a simple fun event that builds interest and enthusiasm. It will attract attention and support for more activities, more people and and ultimately, behaviour change.
Incentives or not
The jury is out! Some schools think incentives are necessary to attract people to try to walk or bike to school, and get them to stay at it especially when the weather is not so good. Others think that rewards for behavior that one should be doing anyway does not change that behavior and will not be sustainable when the rewards are taken away.
Maybe start with some small incentives, make them random and look to ongoing points contests where people collect points for healthy, active prizes at the end of a term or year. We had a school wild about the possibility of winning a soccer game between the winning class and the teachers or lunch with the Principal and the School Resource Officer.
Here are some additional ideas from Tove Gilbert-Morgan from Albany's SRTS program.